#008 Will you practice withstand the growth?

#008 Will you practice withstand the growth?

October 24, 2018

So, what happened? You’re a huge success. Your chiropractic practice has grown by leaps and bounds. You have a bigger building, you’ve had to hire more chiropractors to come in and help you. It is everything you thought that it could be.

Or is it? It’s kind of like a nightmare, now that you’re looking back at it, and it’s nothing like what you thought it would be. Today’s episode of “Chiro Business Builders”, we’re gonna talk to somebody who went through just that. He spent his life building a practice that he thought he would be so proud of, and it ended up being nothing but a nightmare.

It’s the story that nobody really wants to talk about, but everyone needs to hear. Let’s jump in.

You’re listening to the Chiro Business Builders podcast. Giving you behind the scenes access to the world’s top chiropractors, and how they built and scaled their business. Here’s your host, Tabitha Thomas.

Tabitha Thomas: All right, welcome to the Chiro Business Builders podcast, the podcast that gives you a little inside look into the day-to-day offices of chiropractors around the world. So, today we have with us, Dr. Dave Heitmann. I’m so excited to have you with us.

Dr.Dave Heitmann: Yes, thank you.

Tabitha Thomas: Yeah, I’m excited to have you. So tell me. I always start off the podcast by asking them what got them into being a chiropractor, because it’s not just something you wake up one day and say “I think that’s what I want to do the rest of my life.”

Dr.Dave Heitmann:Yeah, the aspiring chiropractor, right, exactly. Yeah. So my obsession started in 4th grade, and it really started from a love of football and I wanted to be a professional football player and whatever was possible that I could figure out to get to that level was my obsession and so looking at health and fitness magazine, by the time I was in 6th grade I had a gym in my home that I was training with the neighborhood kids. By 7th and 8th grade I was in the library because there wasn’t this thing called Google, there wasn’t this internet thingamabobber and I actually had to go look at books because these fitness magazines were talking about amino acids, and keratin, and different things like that. So I was like oh! I want to learn more!

Dr.Dave Heitmann:So I actually went to the library and started obsessing over all of the supplement side, the health and wellness, how to do strength and conditioning. By the time I got to high school, I was designing our strength and conditioning program for our football stuff. Me and a select group of people were getting into all of the crazy stuff at that time, which was called plyometrics in power lifting. These are the things that weren’t heard of in the high school gym in training for football. So that’s really where my obsession came from. And then the side-stem of that was that I was in the emergency room about six times a year because-

Tabitha Thomas: From football?

Dr.Dave Heitmann: From all sorts of different sports. So I was football, wrestling, and then I would play intramural basketball, track and field, baseball, recreational bowling, and then I loved doing mountain biking and doing all kinds of stuff.
Tabitha Thomas: That’ll land you in the ER for sure.

Dr.Dave Heitmann: Yeah, and then I was given a body that wasn’t meant to play football and so just about every year I had a broken something or a torn something and I was usually playing with some sort of cast on or anything. But what really kept me going was the chiropractor. My parents were very strong believers in chiropractors. They had been that way since they were kids, they had been go. So early on they had brought me to the chiropractor and we had a very close working relationship with our doc, and through the years he just slowly educated, he was the high-volume practice doc, you know, you see him 30 seconds kind of thing, a minute. But in that short time you build a very good rapport with people. He remembered every single person that would come through that door, and it was always a question of “Hey, I saw you in the headlines,” he knew exactly my life in that short little time frame and he would just have that deep relationship and I always admired that, like “How does this guy do that?”

Tabitha Thomas: Skills, skills!

Dr.Dave Heitmann: Yeah. When the medical doctors would tell me that I shouldn’t go do something, my parents would just call them up and ask “What is the actual reality behind this?” And so chiropractor was something always in the back of my mind, but by chemistry and microbiology it actually turned into my passion. I was taking college level classes in high school around that, and by the time I got to college, that was my major and I never changed, and I dove head first into it and I did research. I was on the NDPHD track to do college and research and stuff that way. And last minute, after taking the MCAT and applying for med school, I went and actually shadowed, which I hadn’t done, like I went and shadowed orthopedic surgeons, and different oncology people, and I was like “What in the heck is this?”

Dr.Dave Heitmann: It didn’t make sense in my brain. Like they’re not helping people, they’re either doing the surgery, but they’re not helping people post, which is what I was passionate about. And they’re referring people to physical therapy, they’re not actually giving advice to the patient, they’re just looking at an x-ray and seeing that they need something or not, from a surgical standpoint. And so I became lost, actually. I had all of this passion, all of this energy, I got job offers from pharmaceutical raps, and all sorts of crazy stuff, but I ended up selling in health insurance for a very short while.

Dr.Dave Heitmann: I’ll never forget it, there was a little old lady and we were sitting at her kitchen table and I was talking about the benefits of chiropractor on how you can save money on your health insurance because I was selling a small business association type of health insurance, you know, ways to leverage your health. And I was talking to this little old lady and she literally reached over and grabbed my arm and was like “You should go be a chiropractor.” I was like “How did I never think of that?” Like, out of all this, I’d been seeing a chiropractor my whole life, I love the whole idea of the health profession, I wanted to be a doctor, and I’d never even given it a thought. And it was just this little old lady, I just got goosebumps. This little old lady who just sparked that question and literally two weeks later I was signed up at Logan. But it was … yeah, and so that’s how I got into chiropractic.

Dr.Dave Heitmann: In chiropractic school, I quickly decided what I was passionate about in the chiropractic realm, and not the sports. Obviously, that’s an old trainer, so I immediately went down that path, and that’s where I am today, yeah.

Tabitha Thomas: Aww. So you went to Logan, what happened right after Logan? Did you go out and work for somebody else, did you start your own practice, what was the path after graduation?

Dr.Dave Heitmann: Yeah. So I actually felt really comfortable starting my own practice out of school. I never wanted to work for someone. I had over 20-30 different jobs when I was owning a business, and I did landscaping, and I worked all sorts of different jobs. I felt super comfortable coming out of chiropractic school. Dr. Laney Nelson from the Biofreeze center used to bring me around to offices, and I would go shadow offices and look at their businesses and stuff. I would look at all of these people who are paying for practice management companies and they were crying because they felt like they were being taken advantage of. So I never wanted to be in that situation. So I took it upon myself to want to be in control of everything. I started out a practice, I bought an office. It was actually a duplex on top of an office space.

Tabitha Thomas: Where was this located?

Dr.Dave Heitmann: In Madison, Wisconsin.

Tabitha Thomas: Okay.

Dr.Dave Heitmann: So by the way, I also got the master’s degree at Logan, on top of everything, and when I graduated, I was the first chiropractor accepted into the University of Wisconsin Health System and I did a form of internship there. So that’s why … I was either going to go to New Zealand, because I had rugby connections and I was going to go treat rugby players over there, or I was going to go to Madison Wisconsin which was my home area, and where I wanted my long-term career to be.

Tabitha Thomas: I don’t know if I would have made that choice.

Dr.Dave Heitmann: I’m punching the screen for the people who are listening on the podcast. Yep, I totally would go back and do the whole New Zealand thing for a year, because you can get a year-long visa and you can get over there. But you know, I looked at it and I said: “This is where I want to be long-term, and I had this amazing, unique opportunity.” I went there and after the four months I bought this office space, and we actually rented out the duplex on top, cut the office in half, and basically, my wife and I and my dog lived in a dorm room. We cooked on electric appliances. We actually did our dishes in the laundry sink because we didn’t have a kitchen or anything like that.

Tabitha Thomas: I’ve been known to do something like that before. You’re doing kitchen remodels, yeah it’s not fun.

Dr.Dave Heitmann: Right, right, yep. So that was our life, and how we started off, and then from there it quickly grew, so yeah.

Tabitha Thomas: That’s fantastic. So who was your target audience there in Wisconsin? Were you of the mindset “I’m going to treat everyone, and help everyone,” or were you “I’m going to specifically go after this”?

Dr.Dave Heitmann: We were very specifically going after [cheeze-huts 00:10:10]. Yeah, no, in all reality, it was kind of a weird mix because I thought I knew a lot at that time, and I really didn’t. I was so full of myself at that point.

Tabitha Thomas: You were young.

Dr.Dave Heitmann: Yeah. So the typical coming out of … you think you’re going to conquer the world kind of thing. So I did want to treat everyone, but I only focused on people with sports aspects. But then within six months I had a newspaper and TV person convinced me that I shouldn’t. And so it was this weird thing of like, I was actively pursuing sports people, but what unfortunately can happen is that you get sucked into the local market and they wine and dine you. So they’re bringing me to Badger games, and all of that kind of fun stuff. They’re like “Hey, you should throw an ad in the paper and it should be this.”

Dr.Dave Heitmann: I was like “Oh, okay.” So I did like a decompression low-back commercial through Fox. And I did all of that type of traditional stuff, and it was aimed at the general population with no specification, just the absolute crap, horrible marketing.

Tabitha Thomas: And how did it turn out for you?

Dr.Dave Heitmann: It was very unsuccessful except for the fact that a whole bunch of chiropractors reached out to me and asked me how awesome that was that I got … I got a whole bunch of chiropractors as patients because of it.

Tabitha Thomas: Well, I guess that part of it works.

Dr.Dave Heitmann: It’s weird, right? Yeah, it’s one of those things. So through that I established that I could treat all the other spots, so what came out of it was I didn’t get a single patient from any newspaper or TV ad. And I did probably eight months to a year of trying to do that type of stud. Like I said, I got a whole bunch of chiropractors coming into my office, and I educated the chiropractors, they were old school chiropractors that I could treat [inaudible 00:12:16] and I could treat knees.

Dr.Dave Heitmann: So suddenly I was getting referrals from chiropractors to treat those issues, and then I always believe in strong coordination and never going to take a patient from someone. So what I would do is coordinate with that chiropractor and I would talk to the patient. I’d be like “I really want you to continue care with this person, they’re amazing. Continue your spine care, I’m going to treat you for this number of visits just to get this taken care of, and I want you to go back to that person.” And so I built pretty good relationships that way as a kind of starting point.

Dr.Dave Heitmann: I know this was a weird tangent from a target market standpoint, but that’s how I initially started off. I was trying to go for the general sports population.

Tabitha Thomas: No, it’s great, because that actually led to my next question, which was what was the main thing that made you stand out from all the other people that were in the area? You answered without me having to ask!

Dr.Dave Heitmann: Yeah, well that’s actually completely different thing in that you’re seeing me on video, some of the people won’t be able to see me when they’re listening to the podcast, but I’m one of those people that is very high energy. And I knew this about myself that if I could get myself in front of people, I can sell them on something. So the thing that really stood out for me was, I worked my butt off from a face to face standpoint.

Dr.Dave Heitmann: When I first started, I actually didn’t spend any time in my office. I was hitting up to ten networking events a week, so I was doing lunches, I was doing happy hours, and I was doing dinners. And then I was just randomly walking out on to the sports fields and asking if I could help and do different things like that. I was randomly walking into shoe stores and saying “Hey, I would like to educate your shoe people.” I called it key person marketing at that time. I would go educate the workers of a shoe store and teach them about the pluses and minuses that they were talking about from a sales standpoint. And then I would get referrals through that.

Dr.Dave Heitmann: So what really made me stand out was the physical aspect of me getting out there and making a difference because at that time, Dr. Ben was first of the market. I was still old-school, I was just putting the feet to the pavement so to speak. And getting out there and doing this face to face type of thing. That’s ultimately what made me stand out. And then through my treatments is just being different. Different approach, and then my area insurance is very big, and there was no copay at that time. So everyone had free insurance, and I couldn’t get on any of the insurance plans. So what I did that was different was I literally gave patients an exercise or two, or I gave them some home care, or I talked to them about their shoes, or I helped them design their running program. In the very beginning stages, that was so unique and different that I was getting people, pulling them away and paying cash to see me, versus going to their free insurance.

Tabitha Thomas: Wow, that is incredible.

Dr.Dave Heitmann: Well, and it taught me sales, and I remember crying because I couldn’t get on insurance plans. It was, you know, you’re trained in chiropractic school that you have to get on these insurance plans in order to be successful. Every successful “Mercedes 80’s” doctor kind of thing. You get these big insurance plans that they pay out well, and so I was going down that path, and it literally turned into one of those things where I was so frustrated that I thought that I could only charge this, and I didn’t know my value at that time, and so I was undercharging. And even though I was growing, I wasn’t getting the insurance payments, right? I remember like a year after practice, talking to my mentor and sitting down and crying of like “I don’t know if I want to stay here, I don’t know if I’m going to make it, blah blah blah,” and all that kind of fun stuff.

Tabitha Thomas: Fun stuff.

Dr.Dave Heitmann: Yeah.

Tabitha Thomas: Gotcha. So yeah, the one question I didn’t ask you in the very beginning, how long have you been in business?

Dr.Dave Heitmann: Oh yeah, sorry.

Tabitha Thomas: No, that’s my fault!

Dr.Dave Heitmann: Yeah, 10 years, 11 years, now going on 11 years, yep.

Tabitha Thomas: Nice. 11 years. That’s a long time. So is there a marketing or business trick or method that you could teach our listeners that may help them, something that you’ve done that was really successful for you?

Dr.Dave Heitmann: Yeah. So I would say lets approach it from this- I’ll ask a different question, because you’ll keep asking that question to all your participants. I’m’ going to flip the question on you-

Tabitha Thomas: I love it.

Dr.Dave Heitmann: Because I believe in asking better questions that are relevant to my story. And my story is that what worked in the past doesn’t work now.

Tabitha Thomas: Hey, that’s relevant advice.

Dr.Dave Heitmann: Yeah, exactly. What was successful for me, I would absolutely never recommend it to anyone else again. Putting in that hard work, while it was great for me to develop my sales technique, it was great for me to develop patient relationships, and it was great for me to learn how to communicate and interact with people, it doesn’t work in today’s market. What I mean by that is when I got to the point where … so the story is, as I’ve started growing I got a huge hospital contract.

Dr.Dave Heitmann: I got a corporate contract, I was the medical director for 12 different sports teams, I was working with Olympic athletes, I was getting pulled off to go do the dutour, ragnar, you name it, I had all these big things I was doing. I was trying to bring in other chiropractors to help me. I had a 6500 square foot office, we had triathlon coaching, endurance coaching, yoga, personal training, an indoor cycling studio, a cross-fittish type of gym. We were running all sorts of programs, I had six treatment rooms, I had a kitchen in there, we were doing nutrition seminars, we were doing all sorts of crazy stuff.

Dr.Dave Heitmann: And I was trying to bring in other chiropractors to help me. Unfortunately at that time I didn’t see how crazy I was, and at the time I blamed other people, and I blamed systems and other things like that, but what really happened was, I had become so entrenched in the actual doing of marketing that I didn’t realize how to leverage myself. So when I brought on other chiropractors, the biggest problem was the frustration, right? They didn’t bring in any new patients. Out of like the seven chiropractors that I brought into my office, I maybe got a very small number of new patients actually from those chiropractors. The business was still being built around me. And that is the biggest mistake. That’s the big problem.

Dr.Dave Heitmann: So what worked for me, I didn’t realize that I needed to flip the switch. I didn’t realize that leverage needed to be created because I’d been so successful with it, I couldn’t figure out how to get them to do it. And the reality is, I’m one in a million to go out and do all this crazy crap, and the rest of the people, they’re not going to put in 90 hours a week like I was. I was putting well over 100 some weeks, so like seven days a week I was getting up at six in the morning and not getting home till 10, 11 at night. It was insane. And I had this false expectation that my other chiropractors should be doing that to grow their business.

Dr.Dave Heitmann: Instead of social media and everything else that can be leveraged now … so that’s where we’re at now, is that I failed miserably, bringing in other people because I didn’t prepare from a marketing standpoint to create leverage marketing. Instead, I had based all the marketing off myself, and I think it’s a really common mistake, and a common problem in chiropractic, is that because we don’t treat our chiropractic office as a business, we treat it as Joe Smith’s Chiropractic office, and the chiropractic office was around me. And now I’m getting to the spot where “Oh, I’m having issues,” or “I want to bring someone in,” or “I want to get closer to retirement,” and they bring that next person in and they are always unsuccessful because there’s no leverage marketing around the practice. It’s only self-marketing around the doctor. So that’s the big lesson, the take-home lesson that I’ve learned, that I’ve now implemented.

Dr.Dave Heitmann: To give the viewers and listeners an up-to-date on myself, last year I closed my office. I actually decided to declare bankruptcy, heavy losses consulting. Attorneys told me, accountants told me that, and business coaches all looked at me like “What the hell are you doing, why did you push through this for two or three years.” I should have declared bankruptcy way before because what had ended up happening was I got even myself out of control, and I’d gotten into too much debt, and all sorts of crazy issues. And I just didn’t know how to handle the success. I had massive swings, success, and failures.

Dr.Dave Heitmann: Now, I’ve learned from that. I actually took a year off and really found myself and what I want to do in this new age. And that is a purely online business. So now I’ve opened a purely leveraged company and it’s just using my knowledge in this type of format, and I’m helping just as many people. So even just launching not to long ago, I’m already starting to help a whole lot of people, and a program that I’ve created, and it’s super fun and exciting, and I still get all of that same joy and aspect of practice that I did, except I’m not physically draining myself. I’m not.

Tabitha Thomas: That’s what I was going to say, you’re probably happier now than you were in the height of your success because you don’t even have a moment to breathe and be happy.

Dr.Dave Heitmann: Yep. Yep, exactly. Yeah. When I was at my peak I was very depressed. I had massive health issues. The kicker that started it for me, so I’ll just give a little bit of the health issues we probably all deal with but we don’t think about. You know, so mine started with fatigue and brain-fog and different things that way, which started a negative loop. I was exhausted, I wouldn’t eat right, I had all these issues, I’d go home, I’d drink, pop popcorn, and watch Netflix because I couldn’t sleep. You know, you’re just so amped up and it started this whole negative loop, and that’s when the world started collapsing around me. I couldn’t manage, I had nine employees at one point, I just couldn’t manage them all. I just didn’t know what to do and had three different business coaches telling me all three different things, it was crazy.

Dr.Dave Heitmann: What came out of that was a severe joint pain, severe fatigue, I could barely make it through the day. By the end of the day I was doing ice buckets on my hands and forearms. My muscles were so tight. I’d gotten to the point where I literally could barely get up in the morning with so much pain, and after a while, I said enough is enough. I backed out of a whole bunch of contracts, and other things, and I downsized my office, I downsized employees and all those sorts of things in an effort to try to heal me. And that’s where I started learning all the leverage stuff. I got into the online world, I started dabbling with different things that way, working with other chiropractors because after a year of that I kind of figured out that “Wow, there is a whole other world, it’s already too late for me, but if I could help some other people,” you know … so my health continued to decline during that time.

Dr.Dave Heitmann: The kicker last year was, I was adjusting people and my teeth cracked, my teeth literally cracked and three of my teeth fell out. A finger broke in half while I was adjusting someone’s neck. It literally snapped, but I had to just keep going because of the circumstance that I was in, which I legally can’t talk about. And two months later my elbow snapped in half like I have stress fractures. After that, I was like “You know what, I’m just done.” Just done. And that’s when we decided to close the office and declare bankruptcy and go down that whole path of self-healing.

Dr.Dave Heitmann: I guess I’ll put it this way- I had put my office first as a priority. I’d put my office first as a priority. And that was my biggest mistake. Post all of this stuff, I didn’t care about money afterward, we intentionally didn’t try to start a new business, intentionally tried not to make money, and we focused all of our efforts on healing and our family. And it was exactly the right thing to do, and if there’s any take-home out of this is that you guys, when you’re approaching your business, approach it from you, not your business.

Dr.Dave Heitmann: Make yourself happy, make the business revolve around you, so that you can keep pushing forward and keep driving your passion and keep helping people. Because if you do what I did where I made it all about business and all about the American dream success of “I’m treating all these big athletes and I’m on the sports field with the Badgers,” and blah blah blah like that, don’t do it if that’s what you’re chasing. Chase your fun, chase your passion, chase your family, chase your health, and all of that stuff will come along for the ride.

Tabitha Thomas: Thank you for sharing that, for one thing, because that is not an easy thing to talk about, I am sure.

Dr.Dave Heitmann: No, it’s taken me a long time, yeah.

Tabitha Thomas: I can only imagine, but sharing that side of the story only helps somebody else down the road not go down that same path, so thank you for sharing that. And you’re actually answering one of the questions that I was going to ask. What was the main piece of advice, but you just gave it, which is great. So I’m going to go off my path a little bit and just ask what your day look like now. What does a typical day look like for you now with this new online journey?

Dr.DaveHeitmann: Oh, here. Hi Ethie.

Tabitha Thomas: Hello!

Dr.Dave Heitmann: Go on, show your legos. So for those watching, that was my little girl, Ethie. We’re homeschooling right now, so I’m full time doing the online business and running a foot … everything’s focused on the foot. So we can get back in the target market if we want to, but everything is revolving around the foot and an online standpoint, so I homeschool the girls and I’m with them all day long. We’re just doing what we want on a daily basis, so literally, today was my day to go to my friend’s house and then this beautiful studio where I can do videos. I just pumped out five Facebook live videos right before our podcast, and every day is slightly different.

Dr.Dave Heitmann: We go to the library, we go to the gym, we do all of those sorts of things, all with the intent of creating an integrated life, not a balanced life. Because I’m so passionate about what I do, I’ve never been able to turn my brain off. Never been able to stop thinking about chiropractic, never been able to stop about health and wellness and the way that I can help people. And you have to just admit that to yourself. Right now I’m taking legos apart by the way, for my kid.

Tabitha Thomas: That’s a job in itself.

Dr.Dave Heitmann: Yeah, yeah, exactly. I’m not stepping on them either.

Tabitha Thomas: Hey, that’s talent.

Dr.Dave Heitmann: But so I had to figure out how to do integration, not balance. Because as soon as you say the word balance, in my mind that makes me feel bad about if I’m finding spending time in my business I’m away from my kids. If I’m away from my kids, I’m feeling bad about my business, like am I putting my effort into it.

Tabitha Thomas: That is the guilt every parent … I know every mother feels, I don’t know about dads. I know every parent feels that the mom guilt of … it doesn’t matter where you are, you feel guilty that you’re not at one or the other.

Dr.Dave Heitmann: Yeah, exactly. So to get rid of that, you start improving your language skills, and integration is one of those, where if I’m integrated, I can actually achieve both and feel good about both. And I can feel like I’m progressing everything forward, instead of having this weird balance game in my life of moving forward in one and not the other. So a day to day is really based off the needs of what I feel. There’s some days where I go spend an extra two hours in the gym purely because I’m still in the healing journey, I’m still trying to get healthy. There’s days when I’m inflamed yet, and I just cancel my videos, I cancel my phone calls with people, and I’ll just go hang out at the gym with the girls and try to get back that aspect of my health going. There’s other days where I’m literally seven in the morning till 10:00 at night still on the phone talking with people and doing the online thing. And it’s Facebook, social media, Instagram, posting about your life, all of those sorts of things.

Tabitha Thomas: Right, got it. So are you a reader?

Dr.Dave Heitmann: Yes. So this is kind of laughable? I do not read.

Tabitha Thomas: Hey, I feel like people are usually one way or the other. They’re either readers, or they’re podcast and video listeners, like-

Dr.Dave Heitmann: I love reading if there’s like, give me a [Campangee 00:30:42] series where it’s all mechanical engineering, about the body, and I’ll read through that all day long. But to sit down and read something, that’s very difficult for me. I’m an audio learner, so it’s all audio books.

Tabitha Thomas: So what is the one thing that you’ve listened to lately, or yeah, listened to lately?

Dr.Dave Heitmann: Yeah. So podcasting stuff is all about, for me, business. There’s a couple of big concepts. One is thinking about thinking. This is a concept where Dan Sullivan and genius network Joe Polish, there’s a 10xTalk as a podcast you can do, and it’s thinking about the way that we think as entrepreneurs, and how do we leverage ourselves, how do we find our unique ability in those sorts of aspects. And getting to the point in our life where we’re only doing our unique ability. So that’s 10xTalk.

Dr.Dave Heitmann: I listen to Russel Brunson, his podcast. I listen to a lot of stoic philosophy. Stoic philosophy is something that helped me through the bankruptcy and it started with Tim Ferris, he talks about it in an entrepreneurship aspect of getting uncomfortable in those sorts of things, and that launched me into stoic philosophy. I now actually run a page called the Stoic Entrepreneur because it’s purely from a self-journey standpoint where I like talking people about how we should think about our thinking. In other words, we’re only in control of our own reactions, we’re not in control of the external environment. So it’s pointless to talk about the weather, right?

Tabitha Thomas: Very true.

Dr.Dave Heitmann: We can control how we react to things, we can control those sorts of things, so that’s what stoic philosophy is all about. So I listen to various podcasts about that, which, you know, from a business standpoint, the number one thing is that if you can improve yourself, you’re going to improve your business. If you can improve your planning system, and your gratitude, and you’re appreciation for things, and be able to get out of the firestorm and get out of the to-do list and get out of the day to day grind, you’re going to be able to come up with the strategies and to actually move forward with your life. So you gotta take vacations, you gotta get away from the business to understand the business to actually grow the business. Hard lessons.

Tabitha Thomas: Could not agree more, I enjoy my vacations. I just had one not long ago, so I’m still on the refresh area.

Dr.Dave Heitmann: Yeah, very cool. So those are like some of the big podcasts though that I do, and here’s my shameless plug that you did not ask me to do, because I’ve been following Fearless Social, and Closure Cafe, and all of that stuff for years, yeah. So it’s kinda fun-

Tabitha Thomas: I just have to say, this is so separate from that, people have no idea what you just said.

Dr.Dave Heitmann: I know, I know, right, exactly? But you know, because we know each other …

Tabitha Thomas: Yeah, very much so.

Dr.Dave Heitmann: So yeah, it’s following some stuff online allowed me to think about the chiropractic office in different way. It allowed me to expand my options into the new, big age that’s coming about in the future of healthcare of AI systems, and if you listen to Peter Diamondz, Elon Musk, and what they’re developing based off AI, and the ability to have a patient just fill out a questionnaire and have a very specific set of being able to diagnose. Like primary care physicians will basically be going away, and we need to be aware of all these things as we start to learn healthcare in the next 20-30 years, which everyone listening to this podcast is going to be in that realm, right? You gotta understand there’s a massive shift in technology, a massive shift in genetics, a massive shift in the way we approach our patients, and if you’re not up to date on that, you are very much going to be in a different state than the rest of the world. So that’s where podcasting and those sorts of thing. Being in touch with that type of stuff really comes in handy.

Tabitha Thomas: I love it, I love it. Well thank you so much for being on the podcast, I really enjoyed it. It’s very seldom that you have someone that will talk about the ugly and the not so fun stuff, so I appreciate it.

Dr.Dave Heitmann: Yeah, I could easily fill five podcasts with how my failures that I’ve had.

Tabitha Thomas: But hey, you learn from them, and you grow, and you change, and that’s the important part.

Dr.Dave Heitmann: Yep, yep.

Tabitha Thomas: Well thank you so much.

Tabitha Thomas: If you like what you listen to, make sure you subscribe. We’ll talk to you next time.

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Ben Adkins
Ben Adkins