One of the most effective ways to grow your business using the internet is often one of the most ignored.
Every single day, your business probably has an interaction with a customer that would cause them to leave a positive review. With that in mind, why do you think it’s so hard for us to ask our customers for that valuable feedback?
Simply put, it’s just not built into our normal workflow.
We get stuck on the day-to-day task of delivering a high quality product and forget to actually ask folks to talk about the experience we so carefully delivered to them.
Today, I want to walk you through the vital reasons why Google reviews are so important to small businesses, how to get them easier, and how this can increase your sales almost overnight once you implement it.
Let’s dive in.
Review Effect #1: Reviews Boosts Online Visibility.
Google reviews directly influence local search rankings. The more positive reviews a business has, the higher it appears in search results, making it more visible to potential customers.
Review Effect #2: Reviews Boost Credibility and Trust.
Positive reviews serve as social proof, increasing trustworthiness in the eyes of potential customers. People are more likely to trust a business with numerous positive reviews.
Review Effect #3: Reviews Influence Consumer Decisions.
Many consumers read online reviews before making a purchase decision. Positive reviews can sway potential customers to choose your business over competitors.
Review Effect #4: Reviews are Free Advertising.
Each review is essentially a form of free advertising, increasing the business's exposure and informing potential customers about what you offer.
Review Effect #5: Feedback and an Opportunity for Improvement.
Reviews provide valuable feedback about what your business is doing well and areas where it can improve. This can help guide business decisions and improvements.
Review Effect #6: Engagement with Customers.
Responding to reviews, whether positive or negative, shows that a business values customer feedback and is committed to customer satisfaction.
Review Effect #7: They help you Rank for valuable but obscure Keywords.
Reviews contribute to local search engine optimization (SEO), particularly when they include keywords relevant to the business.
Review Effect #8: Increases Word-of-Mouth Marketing.
Good reviews can encourage word-of-mouth marketing, as satisfied customers are likely to recommend your business to others.
Review Effect #9: Done-for-you Social Media Content.
Any review that is left can instantly be turned into social media content that will help your business grow faster.
Review Effect #10: Reviews help create a Broad Customer Base.
By improving visibility and trust, reviews can help attract a wide range of customers, from locals to tourists or people new to the area.
Review Effect #11: Long-Term Reputation Building.
Accumulating positive reviews over time contributes to building a strong, long-term reputation for the business.
The reason that it’s so hard for most businesses to get consistent Google reviews is that it’s actually a poorly designed process by Google.
As it stands on the surface, you have to find the business on Google, click a button, and then the Review form pops up. While this works well for those searching out your business, it doesn’t actually serve our purposes.
We want to get people to leave a review at the very moment where they are feeling the most appreciative of our products or services. That’s typically when they are inside of your business experiencing that product or service.
So, how do we make this task easy?
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