Hello and welcome to the private tutorial.
My name is Ben Adkins and I'm glad you made your way to this page. I'm the owner of boutique digital marketing company called ContentDFY and we specialize in helping Doctors/Lawyers get more out of their Radio, TV, Billboard, and Print Advertising using some very advanced (but highly affordable) digital marketing techniques.
Please do me a favor and don't share this with anyone. This is for you (and you alone) to consume and implement in your business.
If you're reading this, it means that you wanted a little more information about how we're helping businesses that are already using Radio,TV, Billboards and Print Advertising to get more customers and to track their ad performance more effectively. What I'm about to walk you through is going to make the advertising that you're already doing 5-10x more effective within the next 30-60 days (and the results will continue for as long as your advertising continues after that).
Traditional Advertising Mediums like Radio, TV, Billboard, and Print have continued to pack a punch during the age of the internet. While some less savvy business owners have left these mediums and focused strictly on internet based advertising, we've seen a rising effectiveness for those that have stuck with radio.
Why does Traditional Advertising work so well for Small Businesses?
In short, Radio still has a massive locally focused listenership and those are the folks that hear a commercial and take action on that information and call to action. All that said, Radio Advertising alone continues to present some serious problems for small businesses utilizing it as a primary customer generation tool.
Even though radio, tv, billboards, and print continue to be a huge player in the marketing for small businesses, it isn't without its' major drawbacks. There are two core problems with radio advertising that every small business must overcome when utilizing it as a medium.
The Serious Problems with Radio, TV, Billboards, and Print Advertising
These 3 problems are the reason that we've seen countless small businesses struggle to continue to justify their traditional advertising (even when it's working well for them).
One of the reasons we've been able to deliver huge returns for our clients is the last few years is that we've successfully been able to blend Traditional Advertising with Online Digital Marketing Technology.
You get the best of both worlds.
You get the ability to reach all of your best customers on a local level with radio, tv, billboards, and print, as well as the ability to track the effectiveness of your campaigns with online tech. You also get the ability to build a list of interested prospects and "nourish them" into becoming a customer using automated text and email followups.
Our system utilizes a special online sales funnel to do the following:
That may sound awesome, but how does it all actually work?