One of the most important things that we ever implemented in our business over a decade ago was to start paying special attention to our existing customer database and to make sure that we spent more time marketing to them than we did trying to get new customers.
Every business has to have new customer marketing but the vast majority of businesses spend all of their marketing time and money on this endeavor. The secret to massive growth will always be to spend about 20% of your time and money on getting new customers and spend the other 80% on getting your existing customers to come back more often and to spend more when they do.
The major game changer for us several years back was when we started collecting our customers’ email addresses and cell phone numbers so that we could email and text them when we had new things going on in our business.
Please hear me when I say that the difference between big businesses and ones that stop growing is the implementation of email and text marketing to communicate with existing customers.
Reason #1: Direct Communication.
Text and email marketing allow for direct communication with customers. This direct line ensures your messages are delivered straight to the customer, bypassing third-party platforms.
Reason #2: Personalization and Segmentation.
You can segment your audience and personalize messages based on customer preferences, purchase history, or behavior. Personalized communication often leads to higher engagement and conversion rates.
Reason #3: The Most Cost-Effective Marketing Channel.
Compared to traditional marketing channels like print or TV ads, text and email marketing are relatively low-cost but can yield a high return on investment (ROI).
Reason #4: Increased Customer Engagement.
Regular communication through texts and emails keeps your brand top-of-mind for customers. This consistent engagement can build loyalty and repeat business.
Reason #5: Measurable Results.
With email and text marketing, you can track open rates, click-through rates, conversion rates, and more. This data allows for better understanding of campaign effectiveness and provides insights for future strategies.
Reason #6: Automation and Efficiency.
Many aspects of email and text marketing can be automated (like welcome emails or birthday messages), saving time and ensuring timely communication.
Reason #7: Wider Reach.
Almost everyone uses email or has a mobile phone, so these channels have a broad reach. They allow you to connect with a wide demographic of customers.
Reason #8: Immediate Delivery and High Open Rates.
Text messages are typically read within minutes of receipt, making them ideal for time-sensitive offers. Emails also have high open rates, especially when personalized.
Reason #9: Control Over Your Audience.
Unlike social media where algorithm changes can affect your reach, your email and text lists are your own. You have complete control over these channels.
Reason #10: Drive Traffic to Other Channels.
Email and text campaigns can be used to drive traffic to your website, social media profiles, or physical stores.
Reason #11: Customer Retention.
Regular, relevant communication via text and email can significantly improve customer retention by keeping customers informed and engaged with your brand.
Reason #12: Feedback and Customer Insights.
These channels can be used to gather customer feedback, which is crucial for improving products, services, and overall customer experience.
Reason #13: Crisis Management.
In times of crisis or urgent updates, email and text lists provide a reliable way to communicate important information quickly to your customers.
Reason #14: Long-Term Relationship Building.
Consistent and valuable communication via these channels helps in building long-term relationships with customers, fostering trust and loyalty.
While it takes some work and patience, the results are more than worth it.
Here’s the core steps:
Find a tool that allows you to send out mass broadcasts to everyone on your list all at once. There are all in one tools like Customer Engine or Active Campaign that allow you to do both email and sms marketing.
Import your existing email or sms list to the service.
Start out by sending 1 email and text per week to get a sense of how your customers will respond.
Throw in a coupon or special promotion with a time limit on it to help drive business fast.
Gauge the reaction of the people on your list and mix up how often you send promotions based on feedback. Some of the businesses we help send out messages once a week while some send out several messages a week.
While setting up your Email or Text Marketing system is something that you can absolutely do on your own, I know that your time is valuable. This is a task we do for our customers all the time and my team and I would love the opportunity to just do it for you. It’s not expensive and it’s something that we can have ready for you to use and benefit from in under 3 weeks from today.
I guarantee that within 30 days of us setting up an Email/SMS Marketing Plan for your business that you’ll see a strong spike in sales and customer engagement with your business.
All you have to do is sign up using this link and we’ll get it built for you within 21 days. Let myself and my team get you set up and if you aren’t completely satisfied with the results of your “Email/SMS Marketing System” after 60 days, we’ll give you your money back.
Call or Text me at (555) 555-5555