One of the most important parts of marketing our small businesses is finding inexpensive ways to stand out from the competition.
If we can stand out while also giving our customers easier ways to spend their money with us, we start to really see quick and sustainable growth.
Today, I want to walk you through one of the simplest but most impactful changes we implemented in our businesses to help us grow faster.
What was that one change?
Replacing our Paper Business Cards with an “NFC Business Card”
NFC (Near Field Communication) business cards offer several innovative benefits over traditional business cards, leveraging technology for enhanced networking and information sharing.
Here are some of the advantages of NFC Cards over Paper Cards:
Advantage #1: Ease of Sharing Information.
With just a tap, NFC business cards can transfer contact information directly to a smartphone, eliminating the need for manual entry and reducing the risk of lost or misplaced cards.
Advantage #2: Environmentally Friendly.
They reduce the need for paper-based cards, aligning with eco-friendly practices and appealing to environmentally conscious individuals and businesses.
Advantage #3: Dynamic Content Updating.
Unlike traditional cards, the information on an NFC card can be updated digitally, ensuring that contacts always have the most current information without needing a new physical card.
Advantage #4: Enhanced Interactivity.
NFC cards can link to more than just contact information; they can direct contacts to websites, social media profiles, multimedia content, or even interactive experiences.
Advantage #5: Improved Tracking and Analytics.
Business professionals can track how often their card is tapped, providing valuable insights into the effectiveness of their networking efforts.
Advantage #6: Professional and Innovative Image.
Using NFC technology can project a tech-savvy, innovative image, which can be particularly beneficial in technology and creative industries.
Advantage #7: Increased Engagement.
The novelty and ease of use of NFC cards can increase engagement, as recipients are more likely to explore the content linked to the card.
Advantage #8: Versatility.
NFC cards can be programmed for various functions, such as triggering a phone call, sending a pre-written email, or opening a map to a business location.
Advantage #9: Contactless and Hygienic.
In times when health concerns are paramount, NFC cards offer a contactless way of sharing information, which is more hygienic than exchanging physical cards.
Advantage #10: Durability.
NFC cards are often more durable than traditional paper cards, resisting damage from water and wear.
Advantage #11: Customization and Branding.
They can be fully customized in terms of design and functionality, offering a unique branding opportunity.
Advantage #12: Cost-Effective in the Long Run.
While the initial cost may be higher than traditional cards, the ability to update information and the durability of NFC cards can make them more cost-effective over time.
Overall, NFC business cards represent a modern approach to networking, blending convenience, sustainability, and technological innovation to enhance business interactions.
I need to make special reference to “advantage number 7” that was listed above which is “increased engagement”.
In testing across several of our businesses, we noticed that while most of our paper business cards end up in the trash, our NFC cards led to around a 70% increase in “actual engagement” with the card. People that tapped their phone to the card actually took action after.
This means that far more people that interacted with our new NFC cards, actually became customers and long term contacts over a 12 month period.
In short, the novelty of these got our foot-in-the-door in the short term, but the long term effect has been even more noticeable.
While setting up your NFC Business Card is something that you can absolutely do on your own, I know that your time is valuable. This is a task we do for our customers all the time and my team and I would love the opportunity to just do it for you. It’s not expensive and it’s something that we can have ready for you to use and benefit from in under 2 weeks from today.
I guarantee that within 60 days of us setting up a “NFC Business Card” for your business that you’ll see a strong spike in engagement with your business and more customers taking advantage of your business with the card being a key in that process.
All you have to do is sign up using this link and we’ll get it built for you within 14 days. Let myself and my team get you set up and if you aren’t completely satisfied with the results of your “NFC Card” after 60 days, we’ll give you your money back.
Call or Text me at (555) 555-5555