Radio Funnel Explained Template | Content DFY - Ben Adkins Digital Agency

If you're reading this, it means that you wanted a little more information about how we're helping businesses that are already using Radio Advertising to get more customers and to track their ad performance more effectively. What I'm about to walk you through is going to make your radio advertising 5-10x more effective within the next 30-60 days (and the results will continue for as long as your advertising continues after that.

Radio is one of those advertising mediums that has continued to pack a punch during the age of the internet. While some less savvy business owners have left the medium and focused strictly on internet based advertising, we've seen a rising effectiveness for those that have stuck with radio.

Why Does Radio Advertising work so well for Small Businesses?

1.  Radio continues to have a focus on the local community and, as a result, local community listeners have stuck by radio as a primary source of entertainment and information about their local space.
   
   
2. The primary "Big Spender" demographics have stuck by radio as a daily companion.
   
   
3. Multiple Businesses continue to feature local radio stations as the "background" for their waiting rooms, workspaces, and venues.
   
   
4. Radio still has a huge "drive time" audience as people travel to and from work.

In short, Radio still has a massive locally focused listenership and those are the folks that hear a commercial and take action on that information and call to action. All that said, Radio Advertising alone continues to present some serious problems for small businesses utilizing it as a primary customer generation tool.

Even though radio is proven to be a huge player in the marketing for small businesses, it isn't without its' major drawbacks. There are two core problems with radio advertising that every small business must overcome when utilizing it as a medium.

Even though radio has continually proven to be a huge player in marketing for small businesses, it isn't without its' major drawbacks. There are two core problems with radio advertising that every small business must overcome when utilizing it as a medium.

The Serious Problems with Radio Advertising

1. Radio Advertising is Difficult to Track.
   Try as we might, it is extremely difficult to measure how effective radio is for a business. Most of us that are utilizing it have a "gut feeling" about how well it's working for us, but we don't really have the numbers to back it up. This is mostly due to the next problem on the list.
   
   
2. The "Radio Call to Action" Problem.
   Most radio ads end with a business asking people to call a phone number, come into a business' physical location, or visit the "front page" of a website. All of those present unique problems for tracking whether a customer came from a radio or from another medium. This makes it nearly impossible to track how effective your radio ads are.
   
   
3. You have to keep paying for Radio Advertising for it to continue to Work.
   If you "shut the faucet off", you stop getting "water to your business". This is the problem that has plagued radio advertisers for decades. You have to keep running the ads to keep getting the results through the door. There is no built in way to capture the leads that don't convert right away with radio ads and "funnel" them into your business over time.

These 3 problems are the reason that we've seen countless small businesses struggle to continue to justify their radio advertising (even when it's working well for them).

One of the reasons we've been able to deliver huge returns for our clients is the last few years is that we've successfully been able to blend tradition Radio Advertising with Online Digital Marketing Technology. 

You get the best of both worlds. 

You get the ability to reach all of your best customers on a local level with radio, as well as the ability to track the effectiveness of your campaigns with online tech. You also get the ability to build a list of interested prospects and "nourish them" into becoming a customer using automated text and email followups.

Our system utilizes a special online sales funnel to do the following:

1. Radio Ad Success Tracking
   You can now track all of your best leads because they'll enter their information online after they hear your radio ad.
   
   
2. Clear "Calls to Action"
   You can now get all of the regular business you get from your ads as well as send your potential customers to specific pages that aren't generic. These pages offer something of value to the potential customer in exchange for their information. We use that info to follow up.
   
   
3. You make money with the Leads forever.
   Instead of having to continue to advertise on the radio to get the results, you're now using your radio advertising to build your own "advertising platform" that you can use forever. Once you have the lead, you can send emails and text to them anytime you want. After 6 months to a year of advertising, our clients "own" their leads and can use that list to drive sales without having to continue tradition mass market advertising on the radio (or tv, print, or online). This truly means the money that you spend now on ads is to build your own platform to communicate with potential customers forever.

That may sound awesome, but how does it all actually work?