You already understand how powerful billboards are.
What you might not realize is how much money you're leaving on the table if the only call to action that is on your billboard is a phone number.
It's Estimated that Personal Injury Attorney's currently miss out on 80% of the leads they could be capturing every week with their billboard advertisements. This is because the vast majority of potential clients aren't ready to pick up the phone the moment they pass by your billboard.
And because of that fact, Personal Injury attorney waste the vast majority of their money on their billboard due to 3 fatal mistakes (this is what is keeping your billboard from delivering 5x more monthly leads to your office).
You're spending the money to get your face and business out there. The problem is that over 80% of the leads generating are getting lost in the mix because your advertisements are pointing them to the contact methods that they aren't ready to use yet (Your Phone Number). You're getting phone calls from the 20% that are ready now, but what happens to the 80% that need a little more information before they call?
The Answer: We lose them if we don't have a good lead capture system (See fatal mistake #2).
Most of the people that see your billboards aren't ready to dial your number right now. You need a giveaway that they can sign up for so you can capture the lead, without them needing to actually call your phone. If you don't have one of these you're leaving 80%+ of your leads on the table.
And just as important, is that that lead capture system is mobile friendly.
Once you billboard and lead capture system does all the work to attract and capture the lead, you want to make sure that you have an automated followup system that reminds the lead to call your office over the next few days (via educational followups).
You also want to make sure that the system alerts your staff and reminds them to personally followup with the lead.
It’s easy to see why so many attorneys fall into these traps. This isn't something that the billboard ad firms are talking about because optimizing their billboards isn't something that they are focused on every day.
We've made Billboard Ad Optimization for Attorneys our business.
And we created a powerful system that was custom built to help Attorneys just like you get more out of their Billboard Ads every single month.
Not only will you capture the business that the billboard has already been generating, you'll also start building a pipeline of leads that our automated system will nourish until they are are ready to call and become a client.
You don't have to sacrifice what is already working. Our system allows you to get all of the benefit of your existing billboard, while adding in an automated "sales nourishing" element that will capture 5x more leads each and every month.
When a lead comes into the system by signing up on the special webpage that we've setup for you, they'll go into an automated followup campaign which will serve to educate them about you and your process. This helps them to get over the fence and pick up the phone and call your office.
One of the biggest benefits of the system that we set up is that your staff gets instant notifications anytime someone fills out the form after they see your billboard. This allows your staff to follow up fast and answer any questions that are holding the PI lead back.
The best part is that you don't have to do anything else. The entire system is set up to run without you having to put in any extra work whatsoever. Once we train your staff, they'll know exactly how to use the system to their advantage without adding any more than a few minutes of work to their work week (following up with hot leads via phone).